Barstool Sportsbook Launch

Barstool will be taking bets in Indiana eventually, but will its launch come quickly enough to become the state’s 10th sportsbook? BetIndiana Sportsbook BetIndiana is the most likely company to beat Barstool to market in the Hoosier State. One of the most recognizable names in sports and sports betting could launch in New York if the state legalizes sports betting thanks to a new partnership. The agreement gives Penn a 20-year deal.

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BofA Securities is out with an early, positive reaction to the Barstool Sportsbook app after its opening weekend in Pennsylvania.

The Penn National Analyst: Shaun Kelley reiterated a Buy rating on Penn National Gaming (NASDAQ: PENN) and raised the price target from $59.75 to $85.

Barstool Sportsbook Launch

Barstool Sportsbook: The Barstool Sportsbook app was the No. 1 sports betting app and the No. 1 sports app in the Apple Inc. (NASDAQ: AAPL) App Store during the company’s weekend launch. Barstool founder Dave Portnoy took to Twitter to show off the No. 1 spot for the app.

“Our initial impressions are positive given the app’s ease of use and leverage of the Barstool brand to create a unique interactive experience,” BofA's Kelley said in a Monday note. “We think the app targets more of a casual bettor than competitors.”

In its first two days of availability, the Barstool Sports app was downloaded 29,000 times. That is four times higher than the number of downloads that FanDuel and DraftKings Inc (NASDAQ: DKNG) saw after their launch, the analyst said.

Barstool

The Barstool Sportsbook app was downloaded 23,000 times on Saturday, which is higher than any single day for rivals FanDuel and DraftKings, he said.

The app maintains a 4.9-star rating, making it the top-rated sportsbook.

Barstool Sportsbook Nj Launch

“Penn’s ability to drive conversion from downloads to deposits and deposits to bets/revenue is the next critical step,” Kelley said.

BofA's Penn National Price Target: The increased price target comes from the initial success of the Barstool app and the rise in DraftKings shares, the analyst said.

When Does Barstool Sportsbook Launch

“We roll forward to 2022 estimates and assign a higher multiple to sports and iGaming following the recent move higher in DraftKings,” the analyst said.

BofA's price target is based on a 12x EV/EBITDA multiple on estimated 2022 earnings and 8.5x revenue on sports betting/iGaming.

“Most consumer growth stocks trade at double digit EBITDA multiples,” Kelley said. “Factor in Penn’s leverage, small size, retail base, momentum and short interest and it's easier for us to see additional upside.”

Barstool Sportsbook Launch Date

PENN Price Action: Shares of Penn National were trading down 0.55% at $70.21 at last check Monday.

The stock hit a new 52-week high last week of $76.62 ahead of the Barstool Sportsbook launch.

Courtesy photo.

Latest Ratings for PENN

DateFirmActionFromTo
Sep 2020B of A SecuritiesMaintainsBuy
Sep 2020RosenblattInitiates Coverage OnBuy
Sep 2020Bank of AmericaReiteratesBuy

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